Vitamins generally aren’t added to cold pressed oils for a few key reasons:

1. They already have natural vitamins

   • Cold pressed oils retain their natural vitamin E, vitamin K, beta-carotene, and other antioxidants because they’re not exposed to high heat or chemicals during extraction.

   • Adding synthetic vitamins would be unnecessary and could disrupt their natural nutritional profile.

2. Regulatory and purity concerns

   • Many cold pressed oil producers market their product as “100% pure and natural.” Adding synthetic vitamins would mean the oil is no longer in its pure, unadulterated form.

   • This could also affect labeling and certification for “cold pressed” or “organic” status.

3. Stability issues

   • Cold pressed oils are more delicate than refined oils. Some added synthetic vitamins might degrade quickly in these oils or cause oxidation, shortening shelf life.

4. Marketing value

   • The main selling point of cold pressed oil is that nature has already put the vitamins in there. Artificial fortification would go against this message.